Little girls modelled tiny ‘Hot as Hell’ bikinis russian bikini for sale the runway and people are fuming. 957 0 0 1 0 11. A swimwear label has been accused of sexualising children for having young models walk the runway in tiny bikinis at a major fashion event.

The brand, Hot as Hell, sent social media into a tailspin when it had primary school-aged girls on the catwalk to debut their new children’s range at Miami Swim Week in Florida, USA. The collection dubbed Hot as Halo included one and two piece swimwear. Images were shared to the company’s Instagram page and while many commenters were positive, others were furious to see little girls modelling the bathers. Kids are never too young to be taught that their only worth is their physical appearance. I would be so sad to see my nieces like that. Please let children be children and don’t invite them to walk down the runway.

You do have a choice, please let it be to protect children. Click through the images below to see snaps from the fashion show. I think this is something unhealthy in the long term. But of course, not everybody agreed. The brand’s global sales director has since piped up in the comments in an attempt to clear the air, explaining the girls on the runway were daughters of company staff or friends. 20’s, 30’s and 50’s with their own daughters as well as our beautiful pregnant models. And while we’re on the topic of bathers, he’s a complete history of swimwear.